How to choose the category of Facebook pages that is right for your business

 Which category of Facebook pages is right for your business?

Don't get stuck trying to select the right FB page type, you can always change your page type later, but getting it right the first time means Facebook will give you the  relevant information to complete. So your fans can find your business and what they want to know about you, it also helps with your Search Engine Optimisation.

There are 6 Facebook page types, Clicking on each one on the Facebook ‘create a page’  screen will show you a drop down list of categories to select from  www.facebook.com then click the grey ‘+Create Page’ button.

Facebook business page types are as follows: Local Business or Place,Company Organization or Institution,Brand or Product,Artist, Band or Public Figure,Entertainment,Cause or Community

Read through all the page types before you decide as you go through the category list:

• The Local Business or Place Facebook page type explained.

If you have a store and want people to physically visit you, click the Local Business or Place page type.

If you have an online business  then ‘Company Organization or Institution’, or ‘Brand or Product’ will be  better you.

If you click the ‘Local Business or Place’ square, you’ll be able to ‘choose a category’.

A long list of business categories is provided to select from, the following:

Attractions/Things To Do,
Bank,
Bar

Book Store

Concert Venue

Food / Grocery

Hotel

Local Business

Movie Theatre

Musuem/Art Gallery

Outdoor Gear/Sporting Goods

Real Estate

Restaurant / Café

School

Shopping / Retail

Spas/Beauty/Personal Care and many more.

If you don’t find something relevant from the  list choose ‘Local Business’.

The ‘Local Business or Place’ page gives extra info page options for you to fill out, such as opening hours, parking options and the ability for people to ‘check in’ using Facebook Places when they visit you in person. A count of people who have checked in will appear on your page next to your Like,fan count.

Once you have selected your best match page type category, complete the boxes below:

Type your company name in ‘Business or Place’

Fill in your ‘Street Address’

Enter your town / city / state into the ‘City/State’ box

Type your post code or zip code in the ‘Zip Code’ box

Enter your phone number in the ‘Phone’ box

Tick the ‘I agree to Facebook Page Terms’

Click ‘Get Started’

• Next The Company Organization or Institution page type explained

If you have an online business or organization with more than one location  then Company Organization or Institution is the page type to choose compared to Local Business or Place.You can add the a feature for people to check in using Facebook Places to your page after set-up. On the other hand the Local Business of Place page type includes Facebook Places automatically.

On clicking this square,there is a list of business page categories to select from:

Automobiles and Parts

Church

Company

Computers/Technology

Consulting/Business Services

Cause

Food/Beverages

Health/Beauty

Insurance Company

Internet/Software

Legal/Law

Non-Profit Organization

Retail and Consumer Merchandise

Media/News/Publishing

Travel/Leisure and many more.

If you don't find a  category to match the business, select one of the general categories such as  Company, Organization or Small Business depending on which is the best match for how you want your customers to see you.Having  found the best category:Enter the business name in the ‘Company Name’ box

Agree to the Facebook Page Terms.Click the ‘Get Started’ button,If it's an  eCommerce business, to sell online and only through your website select this category rather than Local Business or Place or Brand or Product page types. If your products are sold through multiple websites, resellers and/or retailers then the Brand or Product page type is for you.

• The Brand or Product Facebook page type explained:

If  products are to be sold through more than one website or stocked by more than one reseller / retailer select the ‘Brand or Product’ page.This is the page type for products with brand names for example, Apple, Coca Cola,  and Adidas.

Select the best match category from the following:

App

Appliance

Baby Goods/Kids Goods

Cars

Clothing

Electronics

Food/Beverages

Furniture

Games/Toys

Health/Beauty

Jewelry/Watches

Kitchen/Cooking

Pet Supplies

Vitamins/Minerals and many more.

If you don't find the right category choose Product/Service.

• Then do the following:

Enter your brand or product name

Agree to the Facebook Page Terms

Click the ‘Get Started’ button

• The Artist, Band or Public Figure Facebook page type explained:

If the  page will be  promoting you if you’re an artist or you have a band, this is the  page type .Click the ‘choose a category’ box and choose from the  categories provided:

Actor/Director

Artist

Athlete

Author

Business Person

Chef

Coach

Doctor

Entertainer

Journalist

Lawyer

Musician/Band

Politician

Teacher

Writer and many more.

• Then do the following:

Fill in your name or your band / name

Agree to the Facebook page terms

Then click the ‘Get Started’ button

• The Entertainment Facebook page explained:

This category is for entertainment, such as a TV shows, movies, books, radio stations or magazines.Click the ‘choose a category’  and select from the following:

Album

Book

Concert Tour

Library

Magazine

Movie

Radio Station

Record Label

Sports Venue

TV Channel

TV Show and many more.

• Then do the following:

Type in the name of your station / book or  show

Agree to Facebook Page Terms

Then click the ‘Get Started’ button

• The Cause or Community Facebook page explained:

This category Cause or Community, there is no drop down of categories to select from.If it's a not-for-profit or charity organisation, check out the options you have if you selected ‘Local Business or Place’, ‘Company Organization or Institution’ and ‘Brand or Product’ instead.

Categories such as :

Non-Profit Organization

Cause

Health/Medical/Pharmaceuticals are all under Company Organization or Institution which is a better  choice.

•  Then choose from:

Community/Government

Church/Religious Organization

Education

Health/Medical/Pharmacy

Hospital/Clinic

which are under the Local Business or Place page.

Please note having the right category is more important than the most relevant page type.I hope going through a more detailed explanation of each of the Facebook page types has helped you decide what’s best for your business.

The best way to increase your “Likes” &  is to create competitions and promotions.

To get more likes

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